The next stage of precision crafted performance
In the future world of shared mobility, the research shows that the future market for performance & performance vehicle will shrink and become very focused for people who want emotional engagement with their own cars. Premium automotive brands would need to push emotional and desirability aspects of their product to the extreme to survive.
Then what makes people emotionally attached to an object? I believe that interaction is the key factor for creating emotional attachment to something that doesn't have an emotion. There are two major interactions happening in the car : interactions with the machine and interactions with other passengers. In this project, I tried to provide a solution that enhances both of those interactions that happen in the same space with unique seat configuration, alongside premium but also performance oriented styling.