This project was done for viscom 6 class at Art Center College of Design instructed by John Krsteski.
American muscle car has been a symbol of youth and passion for young American people for a long time. As the whole auto industry is shifting from patrol engine to electric motor, I envisioned how electrified Camaro should look and feel like to appeal to both of the traditional purists and new generations.
In my opinion, the new Mach-e was too soft and subtle for a muscle car market audience to accept it as true muscle car. Even though the drivetrain is electrified, I believe that the look and feel of Camaro-E should still feel aggressive and bold